Comprehensive Analysis of MNP Trends in BSNL: October 2023 Insights
Comprehensive Analysis of MNP Trends in BSNL: October 2023 Insights
Blog Article
Mobile Number Portability (MNP) is a critical metric for telecom operators, reflecting customer satisfaction and competitive positioning. BSNL's MNP analysis for October 2023 reveals significant trends and challenges across its operational zones.
MNP Analysis Overview
BSNL's overall MNP ratio (Port-Out to Port-In, PO/PI) stood at 6.02, indicating a higher number of customers porting out compared to those porting into the network. Certain circles exhibited alarmingly high PO/PI ratios, necessitating immediate action to curb customer churn.
Key Highlights by Circle
High PO/PI Ratios:
Assam (ASM): Highest PO/PI ratio at 22.55, reflecting severe customer dissatisfaction.
Jammu & Kashmir (J&K): PO/PI ratio of 11.46, indicating a significant outflow.
Northeast-I (NE-I) and Northeast-II (NE-II): Ratios of 11.26 and 9.31, respectively, highlight regional challenges.
Circles with Moderate Ratios:
Uttar Pradesh East (UPE): PO/PI ratio of 10.77.
Himachal Pradesh (HP): Ratio at 10.50.
Karnataka (KTK): PO/PI ratio of 10.43, signaling issues despite being a major telecom hub.
Better Performing Circles:
States like Kerala (KL) and Tamil Nadu (TN) maintained relatively lower ratios, reflecting better customer retention efforts.
Zone-Wise MNP Summary
The North Zone showed the highest PO/PI ratio at 8.34, driven by poor performance in circles like Haryana and Rajasthan.
The West Zone performed relatively better with a ratio of 4.71, but Maharashtra's high port-outs remain concerning.
The South Zone faced challenges in Karnataka but showed promise in Tamil Nadu.
The East Zone struggled with Assam and Bihar contributing to high ratios.
Actionable Insights for BSNL
Customer Retention Strategies:
Focus on improving network quality in high PO/PI regions like Assam and J&K.
Launch targeted retention campaigns offering competitive tariff plans and enhanced data benefits.
Customer Feedback Mechanisms:
Implement robust feedback systems to identify pain points leading to port-outs.
Address service issues promptly to improve customer satisfaction.
Competitive Pricing:
Introduce attractive prepaid and postpaid plans tailored for regions with high churn rates.
Offer exclusive benefits such as additional data or free OTT subscriptions in competitive markets.
Marketing Initiatives:
Highlight BSNL's unique strengths like PAN-India coverage and affordability through aggressive marketing campaigns.
Collaborate with local influencers to build trust in underserved regions.
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What does the MNP ratio indicate?
The MNP ratio reflects the number of customers porting out versus those porting into a network. A higher PO/PI ratio indicates more customers leaving than joining.
Why is BSNL facing high PO/PI ratios in certain circles?
High ratios are often due to poor network quality, lack of competitive plans, or inadequate customer service in specific regions.
How can BSNL reduce its MNP churn?
BSNL can improve network infrastructure, introduce region-specific plans, enhance customer support, and actively address feedback to retain customers.
Which circle performed the best in October 2023?
Kerala showcased better retention efforts with a relatively lower PO/PI ratio compared to other circles.
Conclusion: While BSNL faces challenges in retaining customers in specific regions, strategic interventions focusing on service quality and customer-centric initiatives can help reverse the trend and strengthen its market position.